Which statement describes a product feature rather than a benefit?

Which statement describes a product feature rather than a benefit?

• A. This product will increase shine.
• B. This brush is made of natural bristles.
• C. This product contains almond oil.
• D. This product is developed with vitamin E.

Answer: (B)

Understanding the difference between a product feature and a benefit is the main idea here. A feature is a characteristic of the product itself—the material, design, or construction. A benefit is the positive outcome the user experiences because of that feature. The statement about the brush being made of natural bristles describes a material the product is made from, which is a feature. The other statements talk about what the product does for you (increases shine) or describe ingredients (almond oil, vitamin E), which relate to benefits or added value rather than the brush’s inherent characteristic. So the natural bristles describe a feature, making it the best choice.

Understanding the difference between a product feature and a benefit is the main idea here. A feature is a characteristic of the product itself—the material, design, or construction. A benefit is the positive outcome the user experiences because of that feature. The statement about the brush being made of natural bristles describes a material the product is made from, which is a feature. The other statements talk about what the product does for you (increases shine) or describe ingredients (almond oil, vitamin E), which relate to benefits or added value rather than the brush’s inherent characteristic. So the natural bristles describe a feature, making it the best choice.